3D/CGI & Image retouch
Client: Bushmills Whiskey
Agency: Boys & Girls Ltd, Dublin
Creative Director: Brian Williams/Super68, London
CGI and image retouching for Bushmills whiskey global campaign. Created together with the Dublin based agency Boys+Girls and London based CG lead Brian Williams. I worked on everything from all the 3D modeling, CG lighting/rendering, shaders/materials and the final image retouching.
“Find the Diamond In the Smooth.”
Titled 'Discover Different' the new creative taps into the essence of the Bushmills drinker and speaks to the curiosity of people constantly seeking out new experiences", says CG lead and concept artist Brian Williams.
The campaign was first launced worldwide in countries such as Ireland, Great Britain, Taiwan and France
and it was later rolled out extensively into other international markets over 2019/2020.
